{"id":262,"date":"2019-02-22T13:57:16","date_gmt":"2019-02-22T18:57:16","guid":{"rendered":"https:\/\/www.queensboro.com\/blog\/?p=262"},"modified":"2019-02-26T08:27:17","modified_gmt":"2019-02-26T13:27:17","slug":"custom-logo-apparel-and-promotional-products-does-it-work-and-does-it-matter","status":"publish","type":"post","link":"https:\/\/www.queensboro.com\/blog\/custom-logo-apparel-and-promotional-products-does-it-work-and-does-it-matter\/","title":{"rendered":"Custom logo apparel and promotional products \u2013 Does it work, and does it matter?"},"content":{"rendered":"\n

\u201cI made my first investment at age eleven. I was wasting my life until then.\u201d – Warren Buffett<\/strong><\/em><\/p>\n\n\n\n

Many, many potential customers see our ads.\u00a0 Many come to our site.\u00a0 When on our site, a lot wonder, \u201cIf I go ahead and do this, is there really going to be a return on this investment?\u201d<\/p>\n\n\n\n

In our increasingly data obsessed world, when the benefits\nof attempting a fourth down play relative to punting is calculated out to the 5th<\/sup>\ndecimal, it is fair to ask if there is any proof that custom embroidered and\nscreen-printed logo apparel and other promotional products truly benefit a\nbusiness?<\/p>\n\n\n\n

Perhaps somewhat indirectly, exhibit number one for the case\nthat custom logo apparel and promotional products do benefit our customers is\nour high re-order rates.\u00a0 Over half of\nour customers who order a first time from us order a second time, which is a\nvery high \u201cretention\u201d rate for any kind of online business.\u00a0 Of the customers who place a second order,\nover 75% place a third order.\u00a0 After\nthat, reorder rates notch up a few more percentage points for each subsequent\norder until topping out in the mid 80% range.<\/p>\n\n\n\n

If there wasn\u2019t a benefit to the business, why would so many keep ordering?<\/strong><\/p>\n\n\n\n

On the apparel side of our business, there are a couple of\nbasic needs our custom logo shirts, hats, bags and other items seem to fill.\u00a0 Outside of the office, a salesperson or\ntechnician in a custom logo shirt or hat looks professional (at least if the\nshirt or hat was clean and looked good! We\u2019ve seen an awful lot that haven\u2019t\nlooked that great). \u00a0For an employer, no\ndoubt there is comfort in knowing there will be a consistency in the appearance\nof company employees in the field, particularly as current norms of dress have\nbecome increasingly casual.\u00a0 <\/p>\n\n\n\n

Also, many feel that custom logo apparel provides a degree\nof authority and reinforces to the public a person\u2019s connection to his or her\norganization.\u00a0 Imagine a police force\nwithout uniforms! <\/p>\n\n\n\n

Inside of the business, custom logo apparel brings a team\ntogether.\u00a0 Imagine a professional sports\nevent where the players were not wearing uniforms!\u00a0 Certainly, uniforms help in the heat of the\naction to know who to pass to and who to defend against, but that alone would\nnot explain all the fans watching from the stands in their expensive team\njerseys.\u00a0 A uniform brings a group\ntogether and at least lets you know who you want to stand next to watching a\ngame in a bar.<\/p>\n\n\n\n

On the custom promotional products side of the business, what\nis the benefit of giving away pens, water bottles or other items often referred\nto as SWAG?\u00a0 In case you didn\u2019t know,\nSWAG may mean either Stuff We All Get or something else, but generally refers\nto relatively inexpensive items with company logos that are given away to\nbenefit the brand by either creating awareness or enhancing the possibility of\na first or subsequent sale.<\/p>\n\n\n\n

The custom logo apparel and the custom promotional products businesses are each multi-billion-dollar parts of an even bigger industry.<\/strong><\/p>\n\n\n\n

Is it possible this industry could exist and be so big if it wasn\u2019t bringing value to the buyers of these products?<\/p>\n\n\n\n

At Queensboro, our mission is not \u201cHelp our Customers Look\nGood in the Field\u201d, \u201cCreate that Team Feeling in the Office\u201d or \u201cBuild your\nBrand win New Customers and keep old Customers\u201d<\/p>\n\n\n\n

Our mission is \u201cHelping People Share Who They Are with The\nWorld\u201d.\u00a0 We want your folks to look good\nin the field and feel good at home.\u00a0 And\nwe want you to grow your businesses.\u00a0 But\nwhat we really want is to help you shout from the mountain top \u201cThis is who I\nam, and this is what I do!\u201d.\u00a0 Our hope is\nthat you will say that for the entire world to hear (that would be a pretty big\norder!)<\/p>\n\n\n\n

If we are helping you do that and doing it in a way that\nearns your trust and respect, that is what we think matters.<\/p>\n\n\n\n

100 or so years ago, John Wannamaker had a really big\ndepartment store in Chicago. One of the first and biggest of its kind.\u00a0\u00a0 He was pretty famous for that.\u00a0 He is almost as famous for a statement that\nhe may never have made which was \u201cI know that half of my advertising is wasted,\nI just don\u2019t know which half.\u201d<\/p>\n\n\n\n

In his great book Influence, Robert Cialdini tells\nthe story about how effective it was back in the 1980\u2019s for the Hari Krishna\nfollowers to give away worthless little paper flowers in the airports.\u00a0 Just by giving that little gift, a person\u2019s\nchances of donating to the cult increased dramatically.\u00a0 So effective was this simplest of premiums,\nlaws were passed in airports all over the country making it illegal to give\naway free stuff in airports.<\/p>\n\n\n\n

We need to invest in growing our businesses.<\/strong><\/p>\n\n\n\n

We have to advertise and be willing to try all kinds of things to find what works for us.\u00a0 At Queensboro we feel that the best way to grow your business and make money is to develop great relationships with your customer by working hard, being responsive, and being as honest and transparent as possible.\u00a0 Custom logo shirts, hats, apparel, and gifts of promotional products with your logo can help with that job, but they are no substitute for the real work of taking care of your customers.<\/p>\n\n\n\n

Do a great job and share who you are with the world!\u00a0 You take care of the first part and we\u2019ll\nhelp with the second!<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI made my first investment at age eleven. I was wasting my life until then.\u201d – Warren Buffett Many, many potential customers see our ads.\u00a0 Many come to our site.\u00a0 When on our site, a lot wonder, \u201cIf I go ahead and do this, is there really going to be a return on this investment?\u201d […]<\/p>\n","protected":false},"author":6,"featured_media":263,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/posts\/262"}],"collection":[{"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/comments?post=262"}],"version-history":[{"count":1,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/posts\/262\/revisions"}],"predecessor-version":[{"id":264,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/posts\/262\/revisions\/264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/media\/263"}],"wp:attachment":[{"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/media?parent=262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/categories?post=262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.queensboro.com\/blog\/wp-json\/wp\/v2\/tags?post=262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}